About New Moon

Hi, I’m Emily Thurston.

With nearly 20 years of marketing experience, I help small businesses outshine their corporate competitors. As a fellow small business owner, you can trust that I am always on your side.

New Moon Believes:

  • Authenticity Beats Big Budgets: Your business doesn’t need a massive budget to win—just consistent, strategic visibility in your local community.

  • Simple is Better: No corporate buzzwords, temporary fads, or endless contracts.

  • Empowerment Over Reliance: Replace marketing chaos with a clear, budget-friendly strategy putting you in control.

Think of New Moon as your temporary marketing director and your ongoing resource. When you’re ready to stop stressing over algorithms and get back to doing what you love, I’m ready to help build the foundation to do it.

Let's get started
Two hands exchanging a black paper heart, one hand with a ring on the ring finger, against a light background.

Values of New Moon

Good marketing shouldn't be overwhelming or overpriced. New Moon focus on high-impact, organic growth through five core values:

  • Consistency: Build a strong identity and regular touchpoints to stay top-of-mind.

  • Awareness: Expand your local and digital reach so ideal customers find you.

  • Affordability: Maximize the money you spend using budget-friendly, cost-effective tools.

  • Tailored Strategy: Blend organic and paid tactics into a personalized roadmap.

  • Empowerment: Learn to manage the tools yourself and ditch the monthly fees.

Ready to Start?